Singapore Airlines and Lalique to enter strategic partnership

Singapore Airlines and Lalique to enter strategic partnership


Singapore Airlines (SIA) and French crystal-maker Lalique have agreed to enter into a strategic partnership. Singapore Airlines will exclusively carry selected inflight items, co-branded with Lalique, in its Suites and First Class cabins.

SIA and Lalique have signed a memorandum of understanding (MoU) to join forces on enhancing the travelling experience in SIA’s Suites and First Class cabins. The partnership between SIA and Lalique – which forms part of Switzerland-based Lalique Group (LLQ) and specialises in decorative crystal ware, interior decor, perfumes, jewellery, art and hospitality – combines both companies’ dedication to excellence. The two partners intend to offer co-branded items such as amenity kits, toiletries, glassware, loungewear and beddings. The partnership is set to start with the launch of Singapore Airlines’ next batch of Airbus A380s, deliveries of which are due to begin in the second half of this year featuring all-new cabin products.
The MoU also covers a diversity of Lalique items to be advertised in SIA’s KrisShop Magazine, various other benefits and offers related to Lalique’s manufacturing site and its Michelin-rated restaurant in France and gift items to be offered to customers, as part of the amenity kits on selected flights. As the partnership progresses, the two companies will evaluate additional joint projects.
“We are very pleased to partner with Lalique to offer our premium customers exquisite luxury in the air” said Singapore Airlines Senior Vice President Product & Services, Mr Marvin Tan. “Both Lalique and SIA have a long heritage. Leveraging the strengths of both companies, we look forward to bringing the finest travelling experience to our customers through this co-brand initiative. ”

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