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Wednesday, 25 January 2012 13:43

Locatel and Philips brings interactive TV solution to wider hospitality market

Locatel, European leader in multimedia solutions for the hospitality sector, has launched an innovative new solution ‘Eclipse MiRa’, bundled with Philips MediaSuite TVs. The turnkey solution specifically addresses the needs of 3 and 4 star hoteliers to offer high quality, revenue driving interactive services, without the need for major investments in equipment, network or running costs.

The hospitality sectors faces growing expectations from clients in terms of the quality of service and choice that they expect from their in-room entertainment systems. However to provide a range of interactive information and entertainment services, hotels were previously obliged to make onerous investments to upgrade their internal cabling systems and install set top boxes in every room. 

With support from Philips, Locatel’s research and development team has developed a cutting-edge multimedia infotainment solution based on the open standard HbbTV (Hybrid broadcast broadband TV) for connected TVs. Using the Eclipse MiRa portal, hoteliers can provide online interactivity and appealing entertainment services using their existing coaxial cable or wireless local area network. Features of the new portal include news and information feeds, customised language interfaces and messaging, a wide range of TV and radio channels and on demand blockbuster films. Hotels can further tailor onscreen content and drive revenues by adding targeted in-house promotional offers and advertising, via an easy-to-use interface. Furthermore, the Eclipse MiRa – Philips MediaSuite solution means that set top boxes are a thing of the past. Installation is fast easy and cost efficient. 

“We are delighted to launch our new Eclipse MiRa solution” commented Pierre Lestage, CEO at Locatel.”Over the past years, for expenditure reasons, a significant number of mid-range hotels could only offer a very limited in-room services with stand-alone TV sets and digital channels, which did not meet their guests’ expectations. We foresee Eclipse MiRa as a strong business driver and leverage for 3 and 4 star hoteliers wishing to expand their in-room offering.” 

“The unique solution for coaxial networks allows hoteliers to offer the latest in-room entertainment, without the requirement to invest in new and expensive cabling” added Scott Housley, General Manager at Philips Hotel TV. “As the Locatel solution running on Philips MediaSuite TVs doe not require a set-top box, it can be installed and operated at minimum cost. It offers a broad selection of interactive services, communication between hotelier and guests and allows for new revenue models. Plus the high picture quality and the slim design of our MediaSuite TVs give guests a feeling they normally only can experience at home.”